About

Most people still live by
trial and error.

But what if your body already held the answers — to stop guessing, to start living better, using your own DNA?

Safe & PrivatePDPA-compliantISO/IEC 27001 certifiedBank-level AES-256 encryptionWe never sell your dataRead our data policy

Who we are

We're not a DNA test company.We're your DNA-Wellness ecosystem.

ConnectingDNA turns your DNA into a living operating system for human optimization. It connects AI, products, and trusted partners that help you act on it — privately, efficiently, and without guesswork.

What we stand for

Four principlesshaping everything we build.

Your DNA stays yours.

Export it, delete it, take it with you anytime. Your genome isn't our asset — it's your personal compass, and you hold the keys.

A report isn't a plan.

A PDF you read once won't shape your life. The Bio-Profile, AI Companion, and an ecosystem of partners working with your DNA — that's what does.

Context makes it personal.

Generic routines rarely fit anyone perfectly. Genetic context turns every product, plan, and partner into one chosen for you.

Connection compounds.

DNA connects us as a species. Connecting your genome to AI and trusted partners is where everyday choices start to compound.

Why genetic is better

Stop living by default.Start living by design.

Living by default is guessing. Living by design is choosing with information. Your DNA, understood by AI, acted on by trusted partners — so every decision is already pre-filtered for you.

The Generic Way

Guess which diet works. Try it for 3 months. Doesn't work.
Follow the workout your friend or gym coach swears by.
Read a 60-page DNA PDF. Browse once and forget.
Blame your discipline when nothing works.

The Genetic Way

Boost metabolism when you eat based on your genes.
DNA-personalised training using a Bio-Plan. Get quick results.
Ask your Bio-Profile's AI anything in plain English, any time.
Understand why your efforts don't work. Pivot fast.

The team

The people behindConnectingDNA.

Every day we go to work hoping to do two things — make our customers' lives a little healthier, and make the world a little better. Meet the team making it happen.

Cedric

Founder & CEO

Ee Ting

Cofounder & COO

Leong

VP Engineering

Felix.Y

Partnerships

Brian

Marketing

Jor Ming

Science Advisor

Andy

Data Advisor

Elin

IPO Advisor

Drew

Risk Advisor

Angellita

Creative

Sandi

Operations

Felix.H

Engineer

Kurnia

Creative

July

Operations

Esraa

Engineer

Ram

Creative

Travis

Engineer

Our origin story

From eczema to genes.

The origins of ConnectingDNA started with the life journey of our founder, Cedric Lee, who suffered from eczema and allergies since childhood.

Despite having an established career in the medical industry for over 20 years, he could not find a permanent cure for his condition — until he did a DNA test and found out that he is genetically sensitive to gluten.

By connecting knowledge of his biology to his desire for complete natural healing, Cedric managed to solve his health issues using personalised nutrition and lifestyle — and through his ordeals, gained a deeper understanding of alternative wellness solutions that can be complementary to modern medicine.

From these insights, ConnectingDNA is born.

Much like how our DNA connects us as a species, ConnectingDNA seeks to use human connection, data technology, holistic solutions, and knowledge of our individual genetics to help people achieve sustainable well-being and greater longevity.

Milestones

A five-year journeyfrom one idea to an ecosystem.

2021

Founded in Singapore

Cedric Lee founds the company in Singapore after his own gluten-sensitivity discovery — realising generic wellness advice doesn't work when biology is personal.

2022

Marketplace goes live

A year of hard learning — we pivoted three times before the model clicked. Marketplace Alpha goes live with 100+ early users, and we launch our first B2B solutions.

2023

Microsoft & NUS backing

Selected into Microsoft and NUS's AI acceleration programme. Choo Ee Ting joins as co-founder after 18 months working side by side. US$150K in cloud credits.

2024

Pre-seed round closes

After three years of bootstrapped growth, we close a US$750K pre-seed round. Selected by Meta to implement Llama AI, and venture into Silicon Valley to test the U.S. market.

2025

ISO-certified, going global

ISO/IEC 27001 certified and PDPA-compliant end-to-end. Invited by the Western Australia government to enter Perth, and onboarded by Google for AI adoption.

2026

Today

Now a 12+ person international team with a growing 250+ partner pool — actively onboarding brands, deepening market presence, and featured across Singapore press and radio.

"Your DNA does not lie, and with the right tools, it can offer a roadmap to better health and a lifestyle that finally makes sense for you."

The Lifestyle Collective · September 2025

Our location

Headquartered inthe Garden City.

A multi-national, multi-racial team based in sunny Singapore — a global financial centre, a metropolitan hub, and one of Southeast Asia's leading medical and wellness capitals.

Registered Office

7 Temasek Boulevard
#12-07 Suntec Tower One
Singapore 038987

Satellite Office

Block 73 Singapore
73 Ayer Rajah Crescent
#02-15, Singapore 139952

Join the DNA-Wellness movement